Myeondong in Seoul serves as a hub for commerce, banking and culture. However, it is most famous as a shopping destination for all. It is the home to many large shopping malls, variety of shops and Myeondong Catholic Cathedral, Korea’s first Catholic Church.
For shoppers, Myeondong is definitely a shopping heaven with a mixture of stalls along the street and retail outlets. Everything from fashion can be found here ranging from highly fashion attire to casual wear. Besides clothing, Myeondong is also famous for cosmetics products at great bargain value. A number of well-known cosmetic brands can be found here include the Face Shop, Holika Holika, Etude House, Laneige, Shara Shara, Innisfree, Primera, Tony Moly, Missha and many more. The ladies would definitely spend hours or days here.
There are a few major departmental stores in Myeondong such as the Lotte Department Store, Shinsegae Department Store, Noon Square and Myeongdong Migliore. The Lotte Department Store is consider as one of Korea’s iconic shopping heaven comprising goods of many Korean labels and international brands. Being an iconic mall, tourists may expect friendly and excellent service while shopping. For cosmetic lovers, you may expect to get the brands as in Myeondong street in addition to counter brands such as Sulwhasoo, Lirikos, Hera and many western brands. Another flagship mall in Myeondong is the Shinsegae Department Store, a luxurious premium shopping mall. If you have allocated extra budget for luxury shopping, you should stop by at this mall. Myeongdong Migliore is an eight-floor shopping centre with different notable levels for men and women fashions and accessories, eatery and CD stores. On the other hand, Noon Square is famous for being not only a shopping mall but also an entertainment centre. Here, you can find fashion brands like Nike, Zara, Forever 21 and H&M as well as facilities such as entertainment, leisure and dining. One specialty of this mall lies on its fifth floor, where all the boutiques of local Korean designer clothing are located. The price can be high but the items bought are guaranteed to be special and cannot be get elsewhere.
For non-shoppers, you may enjoy the varieties of food in Myeondong from stall to stall. This is actually one of the most favorable activity for non-shoppers. Even shoppers enjoy the food here in Myeondong. Some of the famous and delicious street food include the Korean grilled cuttlefish, steamed egg muffin also known as GyeRan Bbang, spicy rice cake also known as Tteokbokki, fries coated hot dog bun, fish cake soup also known as Eomuk Guk, poo pancake also known as Dong Pang and many more. Other than street food, there is one famous noodle restaurant called Myeondong Kyoja. This restaurant has been operating for about 40 years and its signature dish is the hand-rolled noodle soup, Kalguksu. Another restaurant called Ha Dong Kwan is famous for the traditional Korean soup boiled with beef bone, gomtang. It is said that this is the best place that you can get an authentic taste of gomtang.
In conclusion, Myeondong is a place where you can shop until you drop and eat until you are bloated. Therefore, Myeondong is a must visit place when you are in Seoul.